We like to think we’re rational beings. But the reality is that a lot of our daily behaviour is
influenced by our susbconscious.
Behavioural scientists have looked at the way human beings are wired and discovered some ‘cognitive biases’ that influence our everyday behaviour. So if you find yourself clicking on that
Amazon special or buying lunch at the same expensive cafe near work every day, they could
explain why it’s so difficult to stick to your spending limits or saving plan. Here are a few of their insights into how our minds work.